Bleachorexia is defined as an unhealthy obsession with whitening one's teeth.
The patient feels that their teeth are always not white enough and continues to use whiteners to obtain a “perfect” smile.
The obsession with having whiter teeth can lead to “bleachorexia,” or over-bleaching.
Such behavior falls under the category of a body dysmorphic disorder and may need medical counseling.
In many cases, those with bleachorexia are unaware of or ignore the risks involved with over-bleaching, some of which can cause permanent damage.
► See also: ORTHODONTICS: How To Handle Braces Emergencies- Wire Poking, Sore Teeth
Fuente: Youtube / Distinctive Dentistry on Maitland